Additional Information


Content

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.

BetVictor: VCCP won the four-way pitch for its ad account

BetVictor: VCCP won the four-way pitch for its ad account

Share this article

The agency won the business after a four-way pitch managed by Oystercatchers. The account moves from Home, which had worked on the business since 2011.

The review follows the decision to rebrand the company from Victor Chandler to BetVictor across its European operations in January.

Home was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign, which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while the chairman, Chandler, reeled off a list of prices and offers that beat those of its competitors.

BetVictor offers an online casino experience as well as sports betting. The company was founded in 1946 by the father of the current chairman, who was also called Victor Chandler.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^