Additional Information


Content

Kleenex rolls out Facebook game for hay fever sufferers

Kleenex, the Kimberley-Clark-owned tissue brand, is launching a new Facebook game that can be played in a user's newsfeed, to promote its Balsam range to hay fever sufferers.

Kleenex: promotes its Balsam range on Facebook

Kleenex: promotes its Balsam range on Facebook

Share this article

The Facebook game has been created by We Are Social and Kleenex claims it is the first that can be played and shared in a user's newsfeed.

Players have to empty a box of tissues as quickly as possible and are able to share their scores in their newsfeed. Friends can compete by playing the game in their newsfeed, rather than having to visit the Kleenex fanpage.

It will also be running a competition to win hay fever care kits and other prizes from its Facebook page, as well as expert tips on how to beat the symptoms.

The Facebook activity forms part of a wider campaign, which includes experiential activity, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare. 

Kleenex rolled out a similar social media campaign, to provide hay fever sufferers with expert medical advice via Facebook and Twitter, last year.

In October last year, Kleenex enlisted impressionist Ronnie Ancona, to provide cold and flu sufferers with supportive messages in the style of Audrey Hepburn and other celebrities, via a spoof helpline.

Follow Sarah Shearman on Twitter @Shearmans

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^