Apple integrates Facebook and ditches Google Maps
Apple has struck an alliance with Facebook to integrate the social network into its operating system and has stepped up its competition with rival Google by unveiling its own Maps app.
Tim Cook: chief executive, Apple
The tech giant previewed the latest version of its operating system iOS6, which will enable users to post photos, maps, locations and links to Facebook from their Apple devices, during its WorldWide Developers Conference in San Francisco yesterday (11 June).
During the conference Apple unveiled its highly-anticipated new Maps service, which poses a direct challenge to Google Maps, which will be dropped from iOS 6.
Apple and Facebook have historically had a frosty relationship, however Tim Cook, chief executive at Apple, hinted in a recent interview that they would be working more closely together.
As part of the Facebook integration, users can use Apple’s voice recognition tool Siri to update their Facebook status, schedule events from Facebook to their calendar and receive automatic updates of their friends’ activity.
They can also "like" content in the App store and check their friends' recommendations.
Siri will also now be able to update Twitter, check sports scores and make restaurant reservations.
The new operating system will be available to iPhone, iPad and iPod touch users this autumn, when the next version of the iPhone is rumoured to launch.
The new Maps software, also launching in the autumn, will have "turn-by-turn" navigation guides with spoken directions and a "flyover" feature that produces realistic interactive 3D photo views.
When news emerged last week that Apple was using its own fleet of "spy-planes" to take the pictures for its new app, it drew criticism from privacy campaigners.
Google pre-empted the announcement by announcing updates to its maps service, including 3D maps of metropolitan areas for Android devices last week.
Apple also announced a new version of the MacBook Pro with an upgraded Retina display, at the conference.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...