Google makes tablet debut and undercuts Apple on price
Google has unveiled its first own-branded tablet, dubbed the Nexus 7, raising the stakes in the 'tablet wars' as it looks to undercut Apple on price.
Nexus 7: Google rolls out its first own-branded tablet
Google revealed its first tablet in front of an audience at a developer conference in California.
The tablet will go up against the likes of Amazon's Kindle and Apple's dominant iPad.
In the same way that Google creates a "beacon" phone in collaboration with a manufacturer to showcase its Android operating system, this tablet has been designed for the latest version of its Android operating system, called Jellybean, and has been manufactured by Asus.
The 8GB version of the tablet will go on sale in July priced at £159, and at £199 for the 16GB, which will see it go for the lower end of the market, occupied by Amazon's Kindle Fire.
It is available to pre-order from Google Play, its Android app store, today (28 June).
The Nexus 7 is smaller than an iPad, with a seven-inch screen, more akin to the Kindle Fire. It is also lighter than the iPad, weighing 340g.
It features a quad-core central processing unit and a 12-core graphics processing unit, which Google says will make it "really fast".
According to Google, the device has been optimised for content in one place, with a high-resolution screen. It also has a front camera.
Google has pipped Microsoft to the post with the launch of its debut tablet.
Just last week, Microsoft unveiled its new group of tablets called the Surface, but it has not released pricing details or a launch date.
It also emerged last week that Amazon was gearing up for a UK launch of its Fire tablet, after it announced it was rolling out its app store n Europe.
But it has not signalled when the Fire, which has been on sale in the US for more than a year, will reach the UK.
When Amazon launched the Fire, it sparked a media frenzy and was dubbed a potential "iPad killer".
The cut-price tablet was intended for the lower end of the market, unlike other manufacturers, such as BlackBerry and Hewlett Packard, which tried to match Apple on price and were unable to wrestle market share from it.
Google also revealed its internet-connected augmented reality glasses, which will go on sale next year.
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...