Additional Information


Innocent gives away Olympic tickets in 'tweet for a seat' campaign

Innocent, the official smoothie and juice of the London 2012 Games, is giving away tickets to different Olympic events as part of a two-week Twitter campaign called 'Tweet For A Seat'.

Innocent: launches Olympic tickets campaign via Twitter

Innocent: launches Olympic tickets campaign via Twitter

Share this article

The campaign launches on Monday (2 July) and will run for two weeks through the brand's @innocentdrinks Twitter handle.

Followers can win a pair of tickets to a number of Olympic events, which have not yet been named, by telling Innocent who they would like to take to the Olympics and why, including the hashtag #tweetforaseat.

Rich Duff-Tytler, head of digital communications, said: "Twitter is a hugely important way for us to chat to and reward our customers directly, and in the past we have used it as a really popular competition mechanic with our 'Tweet And Eat' campaign. 

"Being the official smoothie and juice of the London 2012 Olympic Games is something we're really proud of, and we're thrilled to be able to help people experience a once-in-a-lifetime event with 'Tweet For A Seat'."

The Olympic activity follows Innocent's scrapping of its plans to host a festival that aimed to promote its sponsorship of the Games, due to poor ticket sales. The brand said that an overcrowded summer schedule in the capital and bad weather had led it to pull the festival.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014


Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014


Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014


Back to top ^