Additional Information


Content

Unilever teams up with Unicef and Domestos for charity initiative

Unilever has teamed up with Unicef and Domestos on a major charitable initiative that aims to help bring improved sanitation to hundreds of thousands of people in poorer countries.

Domestos: Unilever brand links up with Unicef for better sanitation campaign

Domestos: Unilever brand links up with Unicef for better sanitation campaign

Share this article

Corporate Social Responsibility (CSR) is becoming an increasingly heated battleground between companies, as they seek to outdo each other.

As part of the partnership, Domestos is to help improve children's access to basic sanitation through a cause-marketing campaign on supermarket shelves.

Domestos is contributing 5% of its average proceeds received from the sale of specially marked bottles of Domestos in selected countries, to support a Unicef programme in South Sudan and Vietnam. Unilever will help orchestrate the marketing campaign.

The cause-marketing campaign will be rolled out to consumers in the UK and Ireland between 1 July and 30 September.

In addition to the partnership with Unicef, Unilever is also trying to address sanitation crisis through the company’s partnerships with Water and Sanitation for the Urban Poor (WSUP) and the World Toilet Organisation (WT0).

Follow John Reynolds on Twitter @johnreynolds10

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

Back to top ^