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Karmarama lands Porsche UK ad business after pitch

Porsche, the luxury car company, has appointed Karmarama to its UK advertising account after a pitch.

Porsche: agreed deal with Volkswagen to join its stable of brands

Porsche: agreed deal with Volkswagen to join its stable of brands

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Karmarama will now create advertising and digital work around new campaigns for the brand.

Porsche most recently focused its marketing efforts on the Cayman, a mid-engined two-seater sports car, as its "best-kept secret".

The brand has previously worked with M&C Saatchi Group in the UK, which also handles Porsche's global advertising.

Previous advertising for Porsche in the UK has included a print campaign highlighting little-known facts about the car-maker.

One execution that ran in newspapers and magazines in May 2010 for the Cayenne S Hybrid states that the Porsche founder Ferdinand Porsche built the world's first petrol/electric hybrid vehicle in 1900.

Volkswagen agreed to purchase the remaining half of Porsche's car-making operations for €4.5 billion this month.

Porsche joins a stable of 12 VW brands in August that includes the truck-maker Scania, the luxury brands Bugatti and Bentley, the low-cost car-maker Skoda and the motorcycle company Ducati.

Media for Porsche is handled by PHD Group globally. The account was picked up by the network after a battle against MediaCom, Starcom MediaVest Group and MPG Media Contacts in June 2010.

This article was first published on campaignlive.co.uk

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