O2 restores network after day of embarrassment
O2 has restored its mobile phone network after a nationwide outage left thousands of its customers unable to access the network yesterday.
O2: 'thinking of you' campaign
The network went down yesterday lunchtime, leaving thousands of O2's 23 million customers struggling to make calls and send text messages.
According to an O2 spokesman, its 2G voice and data service has now been restored, while its 3G network will return gradually today.
O2 added that customers should turn their phones off and on again as the service returns.
Customers of GiffGaff and Tesco Mobile, which uses O2's infrastructure, are also understood to be suffering disruption.
The company has issued an apology on its site, claiming the service disruption is due to a system failure. It is directing customers to its "status reporter" tool, which allows users to check for disruption in their local area and responding to all customers on Twitter and Facebook.
O2 said in a statement: "We are sorry again for the inconvenience this has caused and can provide reassurance that we continue to deploy all possible resources and will do so until full service is restored."
In June O2’s network suffered a failure, with customers unable to send texts of a whole day. It comes ahead of the London 2012 Olympics, which is expected to put pressure on networks with the extra demand.
O2 is working towards becoming a "more conversational" brand and is overhauling its customer service.
It recently appointed Tribal DDB to rebuild its customer website, having admitted it was "confusing and frustrating".
Follow Sarah Shearman on Twitter @Shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...