Additional Information
Content
Chisora sports Paddy Power Y-fronts in weigh-in
Paddy Power has targeted boxing for its latest promotional stunt, which involved controversial boxer Dereck Chisora donning a pair of the brand's green and white Y-fronts.
Paddy Power: Dereck Chisora dons the brand's pants for weigh-in
Chsiora donned the Y-fronts at the weigh-in ahead of his fight against David Haye this Saturday at Upton Park.
Chisora stepped on the scales in his trademark Union Jack, tied around the lower half of his face, and a pair of green and white Y-fronts bearing the name "Paddy Power".
Paddy Power’s pants were last seen during Euro 2012, when Danish Striker Nicklas Bendtner wore the special underwear during Denmark’s match against Portugal.
Bendtner was fined £80,000 for participating in the stunt and banned from one competitive international fixture.
The stunt was a breach of Denmark FA’s exclusive deal with rival betting firm Ladbrokes, as well as Uefa’s commercial rules. Paddy Power has agreed to pay the fine.
The controversial advertiser is known for its sporting stunts and banned TV advertising, the most recent of which featured transgendered-looking women among a crowd of racing fans at Cheltenham Ladies' Day.
Follow Loulla-Mae Eleftheriou-Smith on Twitter @loullamae_es
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
