Additional Information


Content

Cunard Line picks LBi for digital task

Cunard Line, the luxury cruise brand, has hired LBi to work on its digital business in the UK, the US and Australia.

Cunard Line: picks LBi to handle digital in three markets

Cunard Line: picks LBi to handle digital in three markets

Share this article

LBi, which won the account after a pitch, has been appointed to work on "the online customer journey" with a special focus on redesigning Cunard Line's website for all three markets.

The agency will also create an optimised tablet experience to boost online bookings.

Cunard Line is a sub-brand of Carnival Group, which appointed Karmarama to its £6 million Carnival Cruises UK ad account in January.

Vizeum has handled media for Cunard Line since 2008, when it was appointed to the brand along with the sister Carnival brands P&O Cruises and Princess Cruises. Vizeum is unaffected by the review.

Claire Hazle, the head of digital marketing for Carnival UK, said: "We chose LBi because their response to our brief showed a real understanding of the brand and how the Cunard experience can be reflected in digital channels."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^