Olympic sponsors deny being at fault for empty seats
London 2012 top sponsors have denied being at fault for the empty seats during the first two days of the Olympic Games, while Locog has also claimed the problem is not related to sponsors.
Seb Coe: London 2012 chairman
McDonald’s and British Airways are among the sponsors that have denied being at fault for the empty seats, which were visible at sports including handball, weightlifting, swimming and tennis during the first weekend of the Olympics.
Initially, the empty spaces were blamed on sponsors who had been given tickets that were not used but then the blame was pointed to athletes, national sport federations and the media.
Lord Coe, Locog chairman, insisted the ticketing process has worked but has admitted that students and troops could be offered tickets to fill gaps.
McDonald’s said it was "confident" all its staff who had tickets would use them.
BA said all its unallocated tickets had been handed back to London 2012 organisers.
Olympic organisers Locog said "sponsors did not leave seats empty".
Instead, Locog appeared to blame media, national sports federations and athletes, saying "our overnight review showed that the empty seats were in accredited seating areas".Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...