Additional Information
Content
TalkSport signs up international partners for football commentary
TalkSport, the UTV Media-owned sports radio station, has signed up Bell Media in Canada, Radio Sport in New Zealand, Citi FM in Ghana and Brila FM in Nigeria, as its first international broadcast partners.
TalkSport: unveils first international broadcast partnerships
Bell Media's TSN and Team stations, Radio Sport, and Citi FM, have signed an exclusive deal to broadcast TalkSport's live commentary from the Barclays Premier League and FA Cup in their broadcast areas.
Nigerian station Brila FM has signed a deal to be the exclusive partner of TalkSport's live Barclays Premier League commentary in Nigeria.
The ads accompanying the commentary will be sold locally and will be run alongside promotions for TalkSport's online commentary service, TalkSport Live.
A spokeswoman for TalkSport could not comment on the commercial aspects of the broadcast deals, but it is thought that they will generate revenue for the broadcaster, either through a licence and/or revenue share.
Samuel Attah-Mensah, managing director, Citi FM, said: "Our live commentary of the Barclays Premier League and the FA Cup reinforces Citi 97.3 FM as the relevant radio partner for Ghanaian audiences, with a balanced mix of the most authoritative news function, backed by innovative listener-driven programs in sport, business and events."
The four deals announced today (8 August) cover English commentary, but further broadcast partners are expected to be announced in due course.
TalkSport Live allows people outside the European Economic Area to listen to commentary from all 380 Barclays Premier League games in a range of languages, including English, Spanish and Mandarin, at TalkSport.com.
The ads on TalkSport Live are sold by the TalkSport and Sport magazine sales team, led by managing director of sales Adam Bullock.
TalkSport secured the global rights to broadcast commentary from the Barclays Premier League outside the European Economic Area in April, and added the international FA Cup rights in late July.
Scott Taunton, chief executive, TalkSport, said: "I'm delighted to be working with these partners to bring our exclusive live coverage of the greatest league in the world to listeners around the globe.
"After one of the most exciting seasons in the history of the Premier League, we'll be bringing all of the drama, goals and news live to fans throughout the upcoming season."
Follow @MaisieMcCabeThis article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Senior Account Manager Gemini Search £34000.00 - £38000.00 per annum, City of London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
