Additional Information


Content

BetVictor brings in comedian Kaye for latest ad campaign

BetVictor, the online betting brand chaired by the charismatic Victor Chandler, has unveiled its debut VCCP-created campaign, which is based on the idea that "Nothing should get in your way."

Share this article

VCCP won the account in July after a four-way pitch overseen by Oystercatchers. The account moved from Home, which had worked on the business since 2011.

The campaign is based on the idea that "Nothing should get in your way" when gambling, and involves Chandler taking centre stage.

The campaign features Chandler telling excitable pundit 'Maurice', played by English comedian and actor Paul Kaye, to stop hassling him with crazy betting deals and simply go to  BetVictor.com for the best odds.

Kaye made a name for himself in the mid-1990s as shock interviewer Dennis Pennis.

In its previous advertising, BetVictor has used TV presenter Paddy McGuinness, along with Chandler.

The campaign launches this week and will run across print, online, along with two 20-second TV ads showcasing the company's football and casino offerings.

Karl Riley, marketing director at BetVictor, said: "The campaign marks an exciting new directoion for the BetVictor brand. We've injected a truly unique personality into our communications, whilst renewing our focus on making the betting experience as enjoyable and easy as possible for our customers."

BetVictor offers an online casino experience as well as sports betting.

The company was founded in 1946 by the father of the current chairman, who was also called Victor Chandler.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Nice one. External website

by Andy Nairn, 21/10/2014

 

Back to top ^