Additional Information


Content

Walker Media lands National Geographic

Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.

National Geographic Channel: M/SIX was the incumbent

National Geographic Channel: M/SIX was the incumbent

Share this article

Fox refused to comment on the reasons for the M/SIX split, but added that the agency will work in "a European capacity, with our sales team".

Walker Media will plan and buy the National Geographic Channel's largest-ever ad campaign to promote its autumn season of programming, which marks a new direction for the brand.

Fox appointed M/SIX in February as part of its parent group News Corporation's realignment into WPP.

Cecilia Parker, the director of broadcast and marketing at Fox International Channels, said: "This is a hugely exciting time for National Geographic Channel and one that deserves to be underlined with a highly visible and impactful marketing campaign across multiple channels."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

The blurred lines of native ads External website

by Brian Brady, 27/08/2014

 

Back to top ^