Kwik Fit calls below-the-line review
Kwik Fit, the car maintenance specialist, has called a review of its below-the-line agency arrangements.
Kwik Fit: calls review in lead-up to marketing push
The brand is reviewing the business to support a stronger marketing push behind the brand.
Kwik Fit has worked with a number of agencies on its direct marketing business in the past, including Monkey.
Adam & Eve/DDB, which handles Kwik Fit's ad account, is unaffected. The agency has overseen the business for the past nine years.
In March, the shop launched a £5 million advertising campaign, "mates rates", to focus on Kwik Fit's offers on new tyres and MOTs.
A series of six TV commercials, backed by radio, will run this year.
The ad campaign followed its "you'll be amazed at what we do" campaign, which aimed to raise awareness of Kwik Fit's product offering and followed an eight-year absence of the brand on TV.
Kwik Fit was unavailable for comment.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...