Additional Information


Content

Gumtree kicks off advertising pitch

Gumtree.com, the classifieds website, is looking for an agency to handle its £3m advertising account has approached agencies directly to invite them to pitch.

Gumtree: most recently worked with Beta

Gumtree: most recently worked with Beta

Share this article

Gumtree has most recently worked with Beta, which it appointed to handle its TV work in July 2010.

Beta created the brand's first TV ad, which launched in August 2010. It showed animated characters climbing a tree to reach items such as a washing machine and a pram.

A follow-up TV campaign, which broke in March 2011, comprised three ten-second ads. The spots showed a couch fired from a catapult, a pram bouncing from a trampoline and a car being lassoed by a speeding plane. They used the strapline: "It's local, it's quick and it's free."

Before Beta, Gumtree worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with the website's parent company, eBay.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^