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Sky Broadband 'Bruce Willis' by WCRS

Bruce Willis stars in a new ad for Sky Broadband, as BSkyB ramps up the marketing for its internet service in the face of competition from Virgin Media and its YouView partners TalkTalk and BT.

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In the spot, created by WCRS, Willis stars as a "demanding" version of himself and storms into the headquarters of his broadband provider after he exceeds his download limit when streaming one of his films.

Willis is carrying a laptop with a pop-up message reading "Download limit exceeded – additional charges apply" and becomes distressed when it is suggested that he watches the film in lower quality.

This article was first published on Campaign Work

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