OFT extends deadline for Aegis-Dentsu deal decision
The Office of Fair Trading has extended its own deadline for making a decision on whether to refer the acquisition of Aegis by Dentsu to the Competition Commission.
Tadashi Ishii, president & CEO of Dentsu Inc and Jerry Buhlmann, chief executive of Aegis Group
The OFT was due to make a decision by 10 September, within 20 working days of being notified of the transaction, but had the option to take another 10 working days to consider the case. It has done so, giving itself until 24 September.
The regulator declined to comment on the reasons for the extension and it is possible the decision was made due to its workload.
The £3.2bn combination was not generally expected to raise any significant concerns in the UK, where the Japanese company's limited presence in advertising, digital creative and digital media is not perceived as overlapping with Aegis’ focus on media planning and buying.
The OFT’s guidelines on the different ways for companies to notify it about a merger explain that the particular route taken by Aegis "is not ideally suited for mergers that appear to raise material competition issues", because of the short time period it has to review such cases.
Aegis and Dentsu are still aiming to complete the deal in the fourth quarter of this year.
They have already received unconditional clearance in the US, Australia, South Africa, Russia and Germany.
Regulatory bodies in China and Canada are still studying the deal.
Dentsu has already acquired 20% of Aegis from major shareholder Vincent Bollore and following an Aegis shareholder vote last month that approved the deal, is bound to acquire the other 80%, subject to satisfaction of anti-trust conditions.
Last month Dentsu’s Digital Fund, which invests in emerging digital companies similarly to WPP Digital, acquired a strategic stake in Maxifier, an inventory revenue management firm.Follow @DanFareyJones
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...