Red wins pitch for NSPCC Full Stop campaign work

The Red Consultancy has won a strategic brief for the NSPCC's Full

Stop campaign.

The campaign, which began in 1999, aims to eradicate cruelty to children

within a generation. Red's main task is to develop a comms framework for

the NSPCC to support the campaign. Red's appointment follows a five-way

competitive pitch.

The NSPCC believed it was necessary to step up the Full Stop campaign to

create 'permanent changes' in attitudes to child abuse, according to

NSPCC director and CEO Mary Marsh.

Although the NSPCC used WWAV for direct mail and Saatchi & Saatchi for

its above the line advertising, Keith Bradbrook, NSPCC head of media and

PR, said this was the first time it had appointed a strategic PR

agency.

'We are now entering the next phase of Full Stop and Red will work with

us across media to decide the best way to take it forward.' He said the

public side of this phase would probably take place in spring next

year.

Red MD David Fuller said that although there was a business strategy to

deliver Full Stop, further work was required on a comms strategy.

'There is a phenomenal amount of coverage in this area and the demands

on the internal team do not allow them to campaign as widely as they

might like,' said Fuller.

He said Red aimed to provide an external perspective and would work

closely with the above the line campaign and with the NSPCC's

fundraising process.

The size of the Red team is still to be determined but in the early

stages Fuller will be supported by account director Vicky Fox.

Batchelor's Supernoodles has appointed Red to handle the brand's first

consumer PR brief. In a competitive pitch, Red beat two agencies to win

the six-figure account for a three month brief to support the latest

Supernoodles TV ad campaign.

This article was first published on PR Week UK