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Media Agenda: Carrie Longton, co-founder, Mumsnet
Carrie Longton talks to Media Week about the strength of the Mumsnet community, how its recent What Car partnership is a natural fit for the brand, and provides tips for all of those budding entrepreneurs looking to set up their own digital start-ups.
Speaking to Media Week's Mark Banham, Longton describes the tipping point that gave a voice to the community and the "Mumsnet election" of 2010.
Follow @thebenhall Follow @banham72This article was first published on mediaweek.co.uk
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