BT signs exclusive £152m Premiership Rugby broadcast deal
BT has signed a four-year, £152m live broadcast deal with Premiership Rugby, taking over the rights from Sky and ESPN.
Aviva Premiership Rugby: BT signs four-year deal to cover all matches
This means that BT will have exclusive live broadcast rights for four years to show top-flight Premiership Rugby, as well as the "sevens" version of the game.
The deal – which BT says is valued at £152m – kicks off from next year and means BT will now be force in rugby as well as football.
Earlier this year, BT snatched rights for a number of Premier League football matches.
The broadcasting rights for live Aviva Premiership matches are currently split between BSkyB and ESPN.
From 2013, BT will have live broadcast rights to all 69 matches per season of the Aviva Premiership rugby for four years. Winning the rights comes as BT is set to launch its first sports channel next year.
Additionally, it will have live broadcast rights to matches from the entire J.P.Morgan Asset Management "sevens" series for four years.
Mark McCafferty, chief executive of Aviva Premiership Rugby, said: "This is a game-changing agreement and will deliver a service that I know our club supporters will enjoy.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- Digital Media Manager Save the Children £37,000 + Benefits, London (Greater)
- Consumer Activation Controller Mast-Jaegermeister UK Limited Salary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday., Camberley, Surrey
- PR Manager AF Selection £25,000 - £35,000 + Benefits, Manchester, Greater Manchester
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k Judi Patton £40k-£45k plus excellent benefits, London (Central), London (Greater)