NEWSPAPER ABCs: Olympics fail to bring significant bounce to nationals
The Daily Telegraph, The Times and Daily Mirror were the chief beneficiaries of the Games but newspaper executives are likely to be disappointed by the absence of a significant Olympic bounce.
Newspaper ABCs: Games hand papers small boost
August's audited newspaper figures give the first clear indication of how titles fared during the Olympics, which took place between July 27 and August 12.
August is a traditional quiet month for newspapers but some of the daily national newspaper will be frustrated that significant editorial investments have not reaped more rewards.
The Daily Telegraph and The Times were the two standout performers across the quality sector, nudging up there July’s circulations. The 20p priced i was up 0.50% to 281,530.
The Daily Telegraph was up 0.49% to 584,089 while The Times was up 0.90% to 407,720.
Both newspapers invested significantly in editorial and marketing around the Olympics, including selling there titles by street vendors outside the Olympic Park.
They also had outstanding performances on some days during the Olympics.
They performed better than The Guardian, down 2.43%, to 204,271 and The Independent, down 2.17%, to 81,804.
The Daily Mirror, under the new editorship of Lloyd Embley, was the standout performer in the tabloid sector, up 0.62% to 1,088,724, while the Daily Star was down 3.73% to 600,304 and The Sun down 1.89% to 2,502,691.
Overall, the mid-markets outperformed the red-tops but there was no significant uplift. The Daily Mail was down 0.37% to 1,914,126 while Daily Express nudged down 0.91% to 550, 502.Follow @johnreynolds10
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Business Development Executive - Insight Agency Stonor Up to £26K basic + expected £10K , Home Counties - Bucks / Berks / Oxon
- Digital Project Manager Propel £35000 - £45000 per annum + Excellent benefits, London
- Marketing Executive Stopgap £90 - £100 per day, South West England
- Paid Search Manager Â– Leading Automotive Client-Up to £37k SYLEX Recruitment £27000 - £37000 per annum, London
- Creative Director Creative Recruitment £70000 - £90000 per annum, London