Additional Information


Content

MEC picks up £5m Butlins media task

MEC has won the media planning and buying account for the holiday company Butlins, after a review of the £5 million business.

Butlins: MEC beat OMD to land the account

Butlins: MEC beat OMD to land the account

Share this article

The WPP-owned agency was awarded the account after a head-to-head against OMD. Mindshare was knocked out at an earlier stage.

ZenithOptimedia was the incumbent but did not repitch for the business. The review was handled by AAR.

Butlins is part of the Bourne Leisure group, which also owns Haven Holidays and Warner Leisure Hotels. It concentrated the majority of its media spend last year on TV and direct mail, with the rest reserved for press, radio and outdoor, according to Nielsen.

In May last year, Butlins parted company with Mother after nine months on the ad business. The account was taken in-house before being awarded to Now, the start-up founded by Mark Lund, John Townshend and Kate Waters.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^