Additional Information


Content

Google opens agency talks over creative industries task

Google is talking to agencies about a brief to build its reputation among the creative industries, including the advertising community.

Google: wants creative communities to explore its products

Google: wants creative communities to explore its products

Share this article

The Observatory is handling the review, which is expected to lead to the appointment of a roster of creative shops to develop strategy and advertising to encourage creative people to use and explore Google products when creating new work.

Google has worked with a number of agencies including Glue Isobar, M&C Saatchi and Bartle Bogle Hegarty, but is searching more broadly for the new task.

The review follows the unveiling of a US-based initiative to help Google target the advertising industry. Earlier this month, Google collaborated with AKQA in the US to launch its new open platform, Creative Sandbox.

The social media platform enables advertising agencies to share their work with the rest of the industry and spark new digital ideas. In addition, users are able to push their favourite projects to the top and comment on other people’s campaigns.

Recent advertising innovations from Google include the launch of the skippable advertising format TrueView for YouTube on mobile devices. This offers users the option of skipping pre-roll ads after five seconds.

The tech giant also unveiled its Google Glass electronic glasses at an event during New York Fashion Week.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

  • Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
  • Data Journalist PRISM Highly Competitive, London
  • Shopper Insights Manager PepsiCo negotiable, Theale
  • CMI Director Ball & Hoolahan £95,000 + Car/Car Allowance , London (Central), London (Greater)
  • Client Director Purple Consultancy £65000 - £70000 per annum, London
  • SEO Executive Guru Careers £24 - 28k, Based in Brighton, East Sussex (BN1) - (Commutable from Hove, Shoreham-by-sea, Burgess Hill, Lewes)

FROM THE BLOGS

The Wall blogs

Back to top ^