Additional Information


Content

£3.2bn Aegis-Dentsu deal cleared by UK regulator

The Office of Fair Trading has cleared the £3.2bn acquisition of Aegis by Japanese advertising group Dentsu.

Dentsu president and CEO Tadashi Ishii and Aegis chief executive Jerry Buhlmann

Dentsu president and CEO Tadashi Ishii and Aegis chief executive Jerry Buhlmann

Share this article

The £3.2bn combination was not generally expected to raise any significant concerns in the UK, where the Japanese company's limited presence in advertising, digital creative and digital media is not perceived as overlapping with Aegis’ focus on media planning and buying.

Canada has also cleared the combination though Chinese regulators are still examining it.

Aegis and Dentsu are aiming to complete the deal in the fourth quarter of this year.

They have already received unconditional clearance in the US, Australia, South Africa, Russia and Germany.

The Aegis board accepted Dentsu's offer in July and its shareholders approved the deal in August.

This article was first published on campaignlive.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Improving Marketing and Media Performance (Expert Reports) External website

A recent Brand Republic survey revealed that 78% of respondents felt und...

 

Back to top ^