Honda appoints Cake as first dedicated social media agency
Honda has appointed Havas Media's Cake to handle the brand's social media activity in the UK on a retained basis after a competitive pitch.
Honda: hires Cake to handle its social media activity
The appointment by Honda marks the first time the Japanese vehicle manufacturer has appointed a dedicated social media agency.
Previously, Honda has worked on an ad-hoc basis with its digital retained agency, Collective, on social media projects.
Cake will work across Honda's various portfolios of products, including cars, bikes and gardening products. It is unclear which other agencies pitched for the business.
Cake claims that the pitch process was "lengthy" and featured an initial long-list of 100 agencies, whittled down to a final creative shoot-out featuring four undisclosed agencies.
Cake is briefed with focusing on developing and implementing an ongoing social media strategy, backed up with creative and engaging content, to build relationships with both new and existing customers.
The account will be lead by Jim Downing, managing partner at Cake, reporting to Tara Berry, Honda's social media and PR communications executive. Dowling said the business was a "dream brief" for the agency. He said: "Having a wide range of high-quality and innovative products at our disposal, backed up by a forward-thinking brand philosophy, will allow us to produce great creative work in social media".
Berry said: "We were looking for an agency that would complement and facilitate our vision for the future and, importantly, are ready to get their heads down and hands dirty. Cake has come on board just in time as we see product launches across the business, as well as an ambition to take the Honda brand forward".
Cake's other clients include Sony, Coca-Cola, British Airways and EE – the recently-announced new 4G network from Orange and T-Mobile.Follow @nickbatten2
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...