Additional Information


Content

Nuts introduces premium online payment model

IPC Media's Nuts magazine is to charge for some online content for the first time in a move to maximise revenue that could roll out to other titles in the publisher's portfolio.

Nuts: introduces payment model

Nuts: introduces payment model

Share this article

A number of videos will be available in a new Nuts VIP section on the magazine's site that have been created by the title’s editorial team and are available on a pay-per-view basis.

Videos included photo shoots with the Nuts models and interviews. The new payment service has been provided by MPP Global Solutions, "to enable the monetisation of content on nuts.co.uk."

MPP said it would utilise a number of their award-winning eSuite products to tailor a solution specifically to Nuts’ requirements.

Jo Smalley, publishing director of Nuts, said: "Driving publishing revenues in the digital age is an increasing priority.

"We are pleased to be working with MPP Global Solutions, their advanced payment solutions products will enable us to successfully monetise our content online without jeopardising the experience for our loyal users."

Paul Johnson, chief executive of MPP Global Solutions, said: "The publishing sector as a whole is widely embracing the shift to digital and it is imperative for publishers to ensure they continue to drive revenues in a digital-only world.

"We are looking forward to leveraging our award-winning payment systems to help create a seamless and secure payment journey for Nuts' users."

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^