Additional Information


Content

Chicago Town 'takeaway' push takes aim at Domino's and Pizza Hut

Chicago Town is running a national press campaign for its new range of pizzas, featuring the strapline, "blown away by takeaway".

Chicago Town: unveils 'takeaway' push

Chicago Town: unveils 'takeaway' push

Share this article

The creative by Life Agency is running across women's and entertainment publications and will be supported by a give away of 500,000 free pizza vouchers on-pack and in print.

The activity boasts that Chicago Town has been voted the "number one pizza" versus Domino’s and Pizza Hut following a blind taste test that took into account taste, description and price.

MEC Manchester is handling media planning and buying for the four week campaign.

The Dr Oetker-owned Chicago Town is pushing three thin crust pizzas as an alternative to its stuffed crust range. The new flavours include cheese and tomato, chicken and bacon melt, and the limited edition sloppy Joe.

Jan McKee, head of marketing at Dr Oetker froxen foods, said: "The launch of Classic Thin crust will broaden the appeal of the Chicago Town Takeaway brand. Offering consumers a choice of crust styles, classic thin or stuffed, together with our new Limited Edition Sloppy Joe flavour, continues our strategy of providing a credible alternative to high street takeaways, diverting spend to frozen pizza delivering real category growth."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

Back to top ^