Oakley ditches Lance Amstrong
Oakley has become the latest brand to end its sponsorship of disgraced cyclist Lance Amstrong.
The move by Oakley follows today’s (Monday) decision to strip Armstrong of his seven Tour de France titles and ban him for life, after the International Cycling Union (UCI) ratified the United States Anti-Doping Agency’s (USADA) sanctions against the American.
Oakley had previously said it as awaiting the decision by the UCI before deciding on whether to continue to support Armstrong.
A statement from Oakley said: "Based on UCI’s decision and the overwhelming evidence that USADA presented, Oakley has severed its long-standing relationship with Lance Armstrong, effective immediately."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Marketing and Communications Alexandra Palace Trading £40,000 + bonus + benefits, London (Greater)
- Senior Account Manager Ice (London) Ltd Competitive Salary dependent on experience, Windsor, Berkshire
- Head of Engagement Planning (UK) BespokeHR £80,000 - £85,000, London (Central), London (Greater)
- Interim Head of Brand The Rank Group To attract the right person!, Maidenhead, Berkshire
- ACCOUNT DIRECTOR - BTL/SP/Retail - London/Greater London - Salary depending on experience Judi Patton depending on experience, Hertfordshire / London (Greater) / London (North), London (Greater) / London (South), London (Gre...
- Marketing Manager Ball & Hoolahan £65,000 + Car/Car Allowance , South East England