Barnardo's reviews 'passive' brand positioning
Children's charity Barnardo's is rethinking its 'Believe in children' brand positioning, in a drive to be more aggressive in its fundraising.
Barnardo's: reviewing brand positioning
It is understood that the charity's chief executive, Anne-Marie Carrie, is reviewing the line because it is deemed 'too passive' to describe the hard-hitting, frontline work Barnardo's carries out protecting children from poverty and abuse.
Carrie is understood to be keen to get back to the roots of the charity, and the beliefs of its founder, Dr Thomas Barnardo, which state that every child deserves the best start in life.
Barnardo's told Marketing it is working on a fresh strategic plan for 2013-16, but denied it was working on a new strapline.
The charity runs more than 800 projects in the UK, working with more than 200,000 children and young people across its fostering and adoption services, sexual-exploitation teams, support services for young carers and help for children living in poverty.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Senior Category Manager Ball & Hoolahan £55,000 + Car/Car Allowance, Sputh East
- Regional Assistant Brand Manager- Europe Ball & Hoolahan £25,000 per annum, South East