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Evening Standard website suffers torrid September

Standard.co.uk, the London Evening Standard's website, suffered a double digit fall in monthly users and average daily browsers in September, worse than any national newspaper website, according to the latest round of digital newspaper websites audited figures.

Evening Standard: reports disappointing September figures

Evening Standard: reports disappointing September figures

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The Alexander Lebedev-backed Standard.co.uk reported total monthly users of 3,050,289 in September, down 21.41% on the previous month, according to September's ABC figures.

The Standard's website is a relative minnow compared to the national newspaper powerhouses of guardian.co.uk and MailOnline, as the Standard is viewed as a print-led brand.

However, such a big fall in monthly users will come as a blow to Standard.co.uk, particularly as September included part of the Paralympics, which should have drawn users to the website. The Standard’s website was also down 18.99% average daily browsers.

The Standard’s sister title, independent.co.uk was also hit badly in September, down 15.7% in monthly users to 16,306,316. That said, all the national newspaper websites endured a difficult month.

Across the rest of the market, the MailOnline suffered a September dip, down 3.95% in monthly browsers, to 101,545,466. In August, the MailOnline became the first newspaper site in the world to top 100 million unique monthly browsers.

The MailOnline is more than 35,000 monthly browsers ahead of second placed guardian.co.uk. Telegraph.co.uk was placed third and down 4.65% to 51,406,858 monthly browsers.

ABC multi-platform report: September 2012
  Certified figure Sept 2012   Monthly change (%)  
  Daily avg Monthly total Daily Total mth
MailOnline 6,366,625 101,545,466 -2.91 -3.95
Metro 311,032 7,465,333 -16.8 -13.85
Standard.co.uk 138,600 3,050,289 -18.99 -21.41
Guardian.co.uk 3,633,337 65,334,208 -4.8 -
The Independent 763,685 16,306,316 -15.95 -15.70
Mirror Group Digital 738,236 15,741,023 -12.07 -7.10
The Sun 1,564,206 26,475,302 -5.88 -7.32
Telegraph 2,679,920 51,406,858 -2.56 -4.56

This article was first published on mediaweek.co.uk

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