Most read stories in advertising, marketing, media and PR (21 - 27 Oct 2012)

HSBC calls £400m global creative and media review: HSBC is reviewing its global media and creative agency requirements, potentially threatening its eight-year relationship with WPP's JWT and Mindshare. (Campaign, Monday 22 October)

Jamie Oliver launches exclusive food range for Boots:  Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch. (Marketing, Monday 22 October)

Obama is beating Romney in digital and social media battle:  While the latest polls show Barack Obama and Mitt Romney running neck and neck, with neither side able to pull decisively away, the online battle looks like a different story entirely. (The Wall, Monday 22 October)

Blue Rubicon scoops Consultancy of the Year at PRWeek Awards 2012: After winning Large Consultancy of the Year, Blue Rubicon beat off serious contenders in other agency categories to win the overall best consultancy. (PRWeek, Tuesday 23 October)

Brand of the Year shortlist revealed: Marketing's journalists, together with The Marketing Society, shortlisted Adidas, Amazon, Apple, BMW, British Airways, BT, Burberry, Channel 4, Coca-Cola, EasyJet, EDF Energy, John Lewis, London 2012, McDonald’s, Nike, P&G, Red Bull, Sainsbury’s, Samsung and Sky for Brand of the Year 2012. (Marketing, Tuesday 23 October)

Twitter looks to Facebook as it tests "like" button: It looks like Twitter are taking a lead from Facebook and bringing in "Likes" instead of Favourites. (The Wall, Tuesday 23 October)

Chelsea is the most social Premiership club and Man Utd is top for search: While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research. (The Wall, Wednesday 24 October)

Adam & Eve/DDB, BBH and CHI shine at Big Awards: Adam & Eve/DDB, Bartle Bogle Hegarty and CHI & Partners each bagged two coveted gold awards at the Campaign Big Awards.  (Campaign, Thursday 25 October)

Huggies brand axed after failing to 'command loyalty' among consumers: Kimberly Clark is dropping its nappy brand Huggies from the UK and Europe, threatening up to 1,500 jobs in a major strategic rethink by the FMCG company. (Marketing, Thursday 25 October)

Carat and Global Radio are the big winners at the Media Week Awards: Carat and Global Radio won the two big prizes at the Media Week Awards at Grosvenor House, which was attended by an impressive 1,300 guests. (Media Week, Friday 26 October)

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