RFU considers selling naming rights to Twickenham
The Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it moves to boost revenues ahead of the 2015 World Cup.
Twickenham Stadium: RFU considering whether to sell the naming rights
Earlier this year top flight rugby club Saracens signed a commercial deal with German financial services provider Allianz, which included the renaming of its ground to Allianz Park.
Now the RFU is considering selling the naming rights for Twickenham, which has been the home of English rugby since 1910.
According to one report, the option of naming rights is being considered to help pay for the £70m stadium upgrade planned ahead of the World Cup in 2015.
It is unclear how much a deal would be valued at the RFU.
But if there were to be a deal for the naming rights of Twickenham, then the partner’s name would not be permitted to be show during the World Cup because of rules demanding that venues must be "clean".
The RFU was unavailable for comment.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Junior Account Director / Account Director - Fabulous Global Agency - Central London - to £47k Fill Recruitment Ltd to £47k, Central London
- business director > TOP LONDON AGENCY > ATL collectivo Up to £90,000 + great benefits, London
- ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k Judi Patton up to £30k, London
- ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k Judi Patton £40-47k, London
- Digital Account Director - luxury (approx. 3 months) Stopgap £210 - £230 per day, London
- Marketing Manager Salt £30000 - £34000 per annum, London