RFU considers selling naming rights to Twickenham
The Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it moves to boost revenues ahead of the 2015 World Cup.
Twickenham Stadium: RFU considering whether to sell the naming rights
Earlier this year top flight rugby club Saracens signed a commercial deal with German financial services provider Allianz, which included the renaming of its ground to Allianz Park.
Now the RFU is considering selling the naming rights for Twickenham, which has been the home of English rugby since 1910.
According to one report, the option of naming rights is being considered to help pay for the £70m stadium upgrade planned ahead of the World Cup in 2015.
It is unclear how much a deal would be valued at the RFU.
But if there were to be a deal for the naming rights of Twickenham, then the partner’s name would not be permitted to be show during the World Cup because of rules demanding that venues must be "clean".
The RFU was unavailable for comment.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...