RFU considers selling naming rights to Twickenham
The Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it moves to boost revenues ahead of the 2015 World Cup.
Twickenham Stadium: RFU considering whether to sell the naming rights
Earlier this year top flight rugby club Saracens signed a commercial deal with German financial services provider Allianz, which included the renaming of its ground to Allianz Park.
Now the RFU is considering selling the naming rights for Twickenham, which has been the home of English rugby since 1910.
According to one report, the option of naming rights is being considered to help pay for the £70m stadium upgrade planned ahead of the World Cup in 2015.
It is unclear how much a deal would be valued at the RFU.
But if there were to be a deal for the naming rights of Twickenham, then the partner’s name would not be permitted to be show during the World Cup because of rules demanding that venues must be "clean".
The RFU was unavailable for comment.Follow @johnreynolds10
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Senior Mobile Manager Ultimate Asset £35000 - £50000 per annum + excellent benefits, City of London
- International Marketing Manager Ball & Hoolahan £50,000 + Car/Car Allowance, London
- Senior Data Planner - Superb Agency - Soho - up to £50k Fill Recruitment Ltd to £50k + great benefits, Soho, London
- COPYWRITER - GLOBAL COMPANY - NORTHAMPTON, UK - £25-26K Salt £25000 - £26000 per annum, Northamptonshire
- Marketing Manager Blue Skies Marketing Recruitment £40000 - £50000 per annum, Warwickshire
- Senior Digital Account Manager Ultimate Asset £35000 - £43000 per annum + bonus and benefits , London