Additional Information


Content

Man City virtual sticker app swaps footballers for fans

Manchester City Football Club has launched a Facebook app that lets fans superimpose their faces on top of images of players such as Mario Balotelli, to create their own virtual football sticker.

Man City: football club launches Facebook app

Man City: football club launches Facebook app

Share this article

The City Stickers app by Fuse 8 allows Man City fans to swap a footballers' face with an image of their own.

Fans can choose between one of six City players, including Mario Balotelli, David Silva and Sergio Aguero. The final image can be shared with friends on Facebook and Twitter.

Julian Pate, head of marketing at Manchester City, said: "We know fans like to get close to the players, but we thought it would be fun to take that one step further and give them the chance to become their favourite players – or at least see what they’d look like if they were."

Other digital marketing campaigns the club has run include a live post-match Twitter chat with captain Vincent Kompany, and a Spot the Balotelli campaign, using a 360-degree image of a game. Earlier this year it came 16th in Headstream’s 100 social brands ranking.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Back to top ^