Additional Information


Content

Olympics send Sky's ad revenue into 10% decline in Q3

BSkyB's ad revenue declined 10% in the third quarter of 2012 following the impact of the London 2012 Olympic Games, although overall revenues increased 4% after growth in Sky's wholesale and retail business.

Jeremy Darroch: chief executive of BSkyB

Jeremy Darroch: chief executive of BSkyB

Share this article

According to Sky's results for the three months to the end of September, revenue reached £1.72m during the quarter, up 3.5% year on year, after growth in its wholesale and retail business offset a "weak quarter for advertising".

Ad revenue was £95m during the three months, a decrease of 9.5% year on year, which Sky said was "predominantly due to the market decline this quarter as a result of the Olympics".

Profit before tax at Sky was £288m in the period, a decline of 6.2% from £307m the previous year.

Adjusted profit before tax was £291m between 1 July and the end of September, an increase of 6.2% year on year. Adjusted profit before tax includes share of joint ventures and associates' profits and net interest charges.

During the three months, Sky added 533,000 new products and 48,000 new customers, and its customer churn rate was 10.9%, which Sky said represented "strong customer loyalty".

After a quarter where Sky Broadband signed a major sponsorship deal with ITV and launched a high-profile broadband campaign with Bruce Willis, Sky added 102,000 broadband customers bringing its total to 4.1 million.

The broadcaster said 3.5 million, or one in three, of its customers now buys the three services of TV, broadband and phone from Sky ("triple-play"), an increase of 19% year on year.

Sky reported operating profit of £310m in the period, a decrease of 5.2% year on year.

Jeremy Darroch, chief executive, said: "We have made a strong start to the year, delivering another good quarterly performance and continuing to position the business for the long term.

"Our investment in high-quality content and innovative services has delivered excellent levels of loyalty and generated good growth in customers and products. At the same time, we continue to drive improvements in efficiency, reliability and customer service throughout our operations.

"This approach continues to generate strong financial results with good growth in revenues and earnings. Looking forward, whilst we continue to see a challenging consumer environment in the UK and Ireland, we are well positioned to execute our plans for the year."

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^