Additional Information


Content

Iris scoops StartUp Britain integrated brief

StartUp Britain, the national campaign to support entrepreneurs, has appointed Iris as its first integrated agency.

StartUp Britain: Iris will create campaign for pop-up initiative

StartUp Britain: Iris will create campaign for pop-up initiative

Share this article

Iris, which was awarded the business without a pitch, will be responsible for the new PopUp Britain initiative, which enables entrepreneurs to rent a space within a pop-up store at discount rates.

The agency will create a brand identity including a logo, as well as a nationwide marketing campaign for next month's launch, which aims to help ten stores open by Christmas and 50 by mid-2013.

Iris will also be responsible for National StartUp Day on 14 November, which will be a celebration of start-ups across the UK.

Last year, the Marketing Agencies Association chairman and Iris chief executive, Ian Millner, supported StartUp Britain by pledging the services of four of its member agencies for a year to new business owners who took part in a Dragons' Den-style pitch. The winner, Safetray, worked with Iris.

Emma Jones, a founding member of StartUp Britain, said: "We decided to take on a creative agency because marketing is a key part of any business. Iris' credentials make them the ideal choice."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^