Additional Information
Content
Coca-Cola promotes Eadie in wake of Olympics success
Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a successful Games period for the soft-drinks company.
Coca-Cola: promoting Olympics marketer James Eadie
Eadie, who is considered by executives at the company's Atlanta headquarters to be a 'star' marketer, has been appointed as Coca-Cola's integrated marketing communications director for North West Europe and Nordics (NWEN).
Reporting directly to Nick Robinson, NWEN marketing director, Eadie will work on Coke's portfolio of brands to deliver 'best in class' communication strategies and plans across digital, social and sponsorship. He will also be responsible for internal marketing.
Eadie joined Coca-Cola in 2001 as a marketing manager, rising to Olympic portfolio director. In that role, he led the company's activity relating to its Games sponsorship.
Coca-Cola's Olympics marketing was intended to engage the youth audience through social and digital channels, while encouraging co-creation with this group to create a lasting legacy.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
