Direct marketing trio launch Soul
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
Moran, Cullis and Rachel (l-r)...launch clients include Libert, Licx and Superdrug
The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".
The partners, who own an equal share in the start-up, have been plotting its launch since the beginning of the year and will work on projects for clients including Liberty, Licx and Superdrug.
Soul’s focus will be CRM, behavioural influence, content and strategy, but the agency’s founding principle is "creating relationships with customers".
After leaving Lida in 2010, Moran joined The Communications Agency as its executive creative director. He takes on the role of creative director at Soul. Cullis, who left Elvis in 2011 after seven years, will be the managing director, while Rachel, who departed CMW in September, will be the planning director.
Cullis said: "Marketing communication needs to achieve two things: engage people emotionally and influence their behaviour. We’ve summed this up in two words: ‘moving people’."
Soul was also the name of a short-lived ad agency at the beginning of the last decade, set up by former Bartle Bogle Hegarty staff. It was eventually subsumed by Nitro.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...