Additional Information


Content

Power 100 Next Generation: Carrie Osman, dog portfolio manager, Mars Petcare

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Share this article

What the agency says ‘A rising star showing incredible flair for her core craft of brand portfolio management as well as business change and innovation.'

Work beyond years and peers During her six-year tenure, she has grown share for the Pedigree can to its highest ever position (£80m, up 7% in the year to date, making it the fastest-growing brand in the market). She’s reinvigorated the brand through the 'Good Honest Food' campaign, championed the four-a-day push and delivered innovation, such as the Pedigree Health sub-range.

Brand passion ‘Passion and individuality are cherished and that's why I bounce into work every day.’

Advice to an even-younger self ‘If you don't stand for something you will fall for everything’

Inspirations ‘People who believe there is a better way: Paralympians, marketers, CEOs. Seth Godin’s blog, the Gaping Void blog and Ted Talks also inspire me.’

Proudest project ‘Turning around Pedigree can, changing 30 recipes, improving communications, improving the product, boosting profitability. My team have now led us to our highest share in five years.’

Three words to describe yourself ‘Playful, challenging, curious.’

http://www.linkedin.com/pub/carrie-osman/16/a2/757

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^