Power 100 Next Generation: Lucy Needham, Windows marketing executive, UK, Microsoft

What the industry says ‘A keen eye for detail, strong project management skills, a clear and concise communication style and an inspiring understanding of social media and youth marketing. Her calm approach to crisis management is a rare quality, which makes working with her a joy.’

Work beyond years and peers The driving force behind the Windows UK student marketing campaign, prompting an increase in applications to be student ambassadors of more than 300% in 12 months and preference for Windows among students increased by more than 18% in six months.

Marketing trend to watch ‘The potential of the multi-screen: it allows brands to create more content and create deeper relationships with their customers with more interaction’

Advice to even-younger self ‘Networking. I don’t think that it can be stressed enough and I don’t think I have mastered the art of it. Yet.’

Brand passion ‘I never thought I would consider myself a techie, but I find myself talking to my mates about our new products and how they can help them.’

This article was first published on marketingmagazine.co.uk