Additional Information


Content

Power 100 Next Generation: Caroline Dundas, take-to-market manager, communication innovation, O2 UK

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Share this article

Career X-Factor: Her love of technology and learning how things work first hand. A self-confessed ‘girlie geek’, she’s a valuable bridge internally between the techie and marketing teams.

Work beyond years and peers: Her wealth of experience at small companies has given her a broad, hands-on knowledge and an entrepreneurial, nimble spirit that big companies like O2 are crying out for.

Advice to even younger self: ‘Be curious. Ask the right questions at the right time. Really strive to be an expert in something.’

Top tip for getting on: ‘Empathise with others, your customers and your colleagues. Put yourself in their shoes and tailor your communication accordingly.’

Top marketing trend to watch: ‘Nimble developer outfits and start-ups are prizing market share away from traditional software and network providers. We'll need to find more flexible and dynamic ways of working if we're to compete on those terms.’

Inspirations: Cilla Snowball and Andrew McGuiness.

View LinkedIn profile

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Back to top ^