Additional Information
Content
Wrigley appoints Pamela Bower-Nye as UK and Ireland marketing director
Wrigley has appointed Britvic's international marketing director Pamela Bower-Nye as its new UK and Ireland marketing director.
Wrigley's Extra: everyone by AMV BBDO
Bower-Nye replaces Daniela Campari who left the company earlier this year to move back to the US.
At Britvic, Bower-Nye was responsible for international strategic planning and developments of brands including Robinsons, FruitShoot and J20.
Before her time at Britvic, Bower-Nye held senior roles at Diageo during a 10-year spell, heading up Smirnoff in the UK and the US, and held global roles on Gordons and J&B Whisky.
Prior to this, she worked for Nestlé
UK for five years on Nescafé and Petcare.
At Wrigley, Bower-Nye will be responsible for its gum and confectionary portfolio, including flagship brand Extra.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Midweight Front End Developer- salary up to £35k Digital Gurus £30000 - £35000 per annum, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
