Microsoft whips up 'Banksy-esque' Surface street art
Microsoft is targeting trendsetters and early adopters with a "Banksy-esque" street art campaign for its Surface tablet.
Microsoft: Surface street art campaign
The tech giant has graffitied various buildings, pavements and walls in 30 urban sites in the UK with Surface artwork.
The ads are created with chalk and vinyl, though one site in London is in ultra-violet (UV) material, and the tallest 12 metres high. The ads do not have a call to action and the campaign will not be supported by social media or other media activity.
Instead, Microsoft hopes the content will be shared organically, which it says will make it "more authentic". It will be measuring the reach of the campaign with social buzz monitoring.
UM London handled the media for the campaign, working with ambient advertising specialist Curb.
This is the first time Microsoft has used ambient out of home advertising before, and the campaign marks a creative diversion from the brand’s usual marketing activity.Follow @shearmans
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Head of Marketing Operations - Fixed Term Contract 12 months NEST Corporation Competitve, London
- Head of Acquisition & Retention NEST Corporation Competitive, London (Central), London (Greater)
- Group Account Director - Experiential Agency The Great & The Good £65000 - £70000 per annum, London
- Account Director The Great & The Good £45000 - £50000 per annum, West End
- Social Media Manager Ball & Hoolahan £48,000, London (Central), London (Greater)