Additional Information
Content
Sanctuary Spa rolls out beauty ecommerce platform on YouTube
Sanctuary Spa has revamped its YouTube presence to bolster sales, by using the video sharing site to sell its beauty products and build its brand online.
Sanctuary Spa: revamps YouTube channel
The company has created a series of My Spa videos featuring therapists from the London Spa, to offer viewers beauty advice. The films are available on a dedicated channel and cover topics such as Bridal Countdown and how to give yourself a mini-manicure at home. Each film features a product that viewers have the option to purchase by clicking through to The Sanctuary Spa's website.
The activity was created by Work Club, whose client PZ Cussons bought the Sanctuary for £75m in 2008.
YouTube introduced the ecommerce function four-years ago to offer opportunities for brands beyond brand-building and advertising.
Follow @shearmansThis article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
