Additional Information


Content

Britvic and AG Barr agree to merge as Barr Britvic

Robinson's owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will create a soft drinks company called Barr Britvic Soft Drinks, which will have annual sales of more than £1.5bn.

Irn-Bru: owner AG Barr merges with Britvic

Irn-Bru: owner AG Barr merges with Britvic

Share this article

The agreement includes the approval of Pepsi, which Britvic has exclusive bottling and distribution agreements with in the UK.

Pepsi and Britvic have agreed "certain variations" to the terms of this contract, and Pepsi has agreed not to terminate the contract, which it had the right to do as a consequence of the merger.

Barr Britvic’s operational headquarters are proposed to be at Britvic's existing head office at Hemel Hempstead.

The merger needs clearance from each company’s shareholders as well as the Office of Fair Trading, and the deal is expected to complete in February 2013. Management will be led by the current AG Barr CEO Roger White, as chief executive.

The two companies expect to achieve recurring annual cost synergies of approximately £35m through overhead savings, procurement savings and supply chain enhancements.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^