Additional Information
Content
Britvic and AG Barr agree to merge as Barr Britvic
Robinson's owner Britvic and Irn Bru maker AG Barr have reached an agreement on a merger that will create a soft drinks company called Barr Britvic Soft Drinks, which will have annual sales of more than £1.5bn.
Irn-Bru: owner AG Barr merges with Britvic
The agreement includes the approval of Pepsi, which Britvic has exclusive bottling and distribution agreements with in the UK.
Pepsi and Britvic have agreed "certain variations" to the terms of this contract, and Pepsi has agreed not to terminate the contract, which it had the right to do as a consequence of the merger.
Barr Britvic’s operational headquarters are proposed to be at Britvic's existing head office at Hemel Hempstead.
The merger needs clearance from each company’s shareholders as well as the Office of Fair Trading, and the deal is expected to complete in February 2013. Management will be led by the current AG Barr CEO Roger White, as chief executive.
The two companies expect to achieve recurring annual cost synergies of approximately £35m through overhead savings, procurement savings and supply chain enhancements.
Follow @DanFareyJonesThis article was first published on marketingmagazine.co.uk
Additional Information
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
