SCA overhauls global ad agency line-up
SCA has confirmed details of its global advertising review process, which includes feminine hygiene brands such as Libresse and Libra as well as Bodyform.
Tena: TBWA recently captured the account
The company is looking for a global lead agency to work on the brands. However, while agency sources said that the review covers all SCA international brands, the company emphatically denied that it extends to tissue brands such as Plenty and Tempo.
Agency sources suggested that SCA is in the process of hiring an intermediary to handle the pitch. Roster and non-roster agencies have been approached.
SCA said: "As part of our strategy to build strong global brands we plan to work with a global creative lead agency. Working with a global agency will not totally replace the excellent local agency partners we work with. No intermediary partners are being appointed. SCA can confirm that tissue brands, including Plenty and Tempo, do not form part of this review."
Local brands including Velvet, which exists only in the UK and uses Fallon for advertising, are not included in the review process.
SCA realigned advertising for its Tena brand earlier this month by appointing TBWA\London to its £40 million global account.
The company’s global and UK accounts are spilt among roster agencies including Publicis, Fallon, Purple Frog, DLKW Lowe and BSUR Amsterdam.
Publicis London creates UK advertising for the Plenty brand. It introduced the Juan Sheet character in 2010 as part of an £8.5 million marketing push.
SCA spent £16 million on UK advertising last year, according to Nielsen.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...