MEC scoops £45m Kingfisher media
Kingfisher has handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands.
B&Q: Kingfisher brand's creative review is ongoing
The appointment, which coincides with the ongoing B&Q creative review, follows a final head-to-head with ZenithOptimedia.
MEC was the incumbent on the media planning for the £34 million B&Q business, while ZenithOptimedia handled its media buying.
ZenithOptimedia also looked after the media planning and buying for Screwfix, the online supplier of trade tools that spends £6 million on media, according to Nielsen.
Carat Manchester was the incumbent on B&Q’s TradePoint brand, which targets building professionals. Carat was involved in the pitch process at its early stages.
Kingfisher launched the review in August with the consultant Paul Longhurst.
A result on B&Q’s creative contest is expected imminently, with Karmarama and WCRS vying for the account. McCann London, the incumbent, pulled out of the process.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Digital Advertising Manager - High End Lifestyle Ultimate Asset £43000 - £50000 per annum + commission & excellent benefits, London
- Media Exec - Leading Media Agency - Mobile Sector Ultimate Asset £22000 - £26000 per annum + Amazing Benefits, London
- Biddable Paid Social Senior Executive - Top 10 Agency Ultimate Asset £25000 - £30000 per annum + Amazing Benefits, London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london
- Are you a Freelance AM, SAM or AD in a UK creative agency? We need you! Day rates £150 - £250 a day! Barker Graves Up to £250/day, Central London
- Freelance Account Manager? We need you now! Exciting accounts and excellent rates up to £170 a day. Barker Graves Up to £170/day, central London