Additional Information


Content

Confused.com launches quirky campaign to highlight gender directive

Confused.com has launched a YouTube campaign that features a male "anti-hero" making light of the new EU Gender Directive, which will eradicate gender-based premiums.

Confused.com: YouTube series shows male driver testing benefits of being a woman

Confused.com: YouTube series shows male driver testing benefits of being a woman

Share this article

The video campaign series follows the escapades of Britain's "worst driver"as he obnoxiously tests the benefits of being a woman.

Confused.com devised the campaign as a means of drawing attention to the new EU Gender Directive, which will mean that reduced premiums for females will be a thing of the past.

The video campaign follows the life of Charlie DeFouncs, who according to the video series, has been named as Britain's worst driver. The series follows DeFouncs' driving and records his terrible road manners and obnoxious personality, which earned him his infamous title.

But as the cameras roll, the videos show DeFouncs beginning to realise the benefits that can come with being a member of the fairer sex – for example, noticing that women are more likely to be let out at junctions and get free drinks at bars.

DeFouncs therefore begins to alter his appearance, donning make-up and a wig so that he's mistaken for a woman in order to "get out of" certain situations.

 

The 'Britain's Worst Driver' video series is complemented by several video diary entries made by DeFouncs himself, as he learns how to apply make-up in order to fully embrace his new female role.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

Back to top ^